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The "heart machine" of Starbucks

Starbucks is no longer the only brand on the list of people choosing cafes for dates or business meetings. Now, selling coffee also takes more effort to hook up. How does the world's largest coffee chain retain unfaithful consumers? Starbucks' response is to add. Apart from selling coffee, Starbucks has spared no effort to explore all the services that can be connected to the scene of drinking coffee.

2016-05-30
How does Starbucks hook up with consumer coffee brands besides selling coffee?

How does Starbucks hook up with consumer coffee brands besides selling coffee?

Starbucks is no longer the only brand on the list of people choosing cafes for dates or business meetings. Now, selling coffee also takes more effort to hook up. How does the world's largest coffee chain retain unfaithful consumers? Starbucks' response is to add. Apart from selling coffee, Starbucks has spared no effort to explore all the services that can be connected to the scene of drinking coffee.

2016-07-23
Pu'er Coffee with a sudden rise in China's Coffee Market

Pu'er Coffee with a sudden rise in China's Coffee Market

Pu'er, a heaven-given treasure land, is not only the source of tea in the world, but also an important coffee producing area in China. Both planting area and output account for half of China's coffee, and it is a veritable coffee capital. In recent years, the Pu'er coffee industry has developed rapidly and has formed a complete coffee industry chain from planting to processing. Pu'er coffee has been exported to America, Europe, Asia, etc. 3

2015-07-29
Alibaba Ma Yun stands for Starbucks in Chengdu: I don't drink coffee and like to watch others drink

Alibaba Ma Yun stands for Starbucks in Chengdu: I don't drink coffee and like to watch others drink

Sichuan Online News (Sichuan Daily Reporter Li Longjun) On January 12, Ma Yun, Chairman of Alibaba Group Board of Directors, appeared at Chengdu Starbucks Staff Conference. Starbucks CEO Howard and Jack Ma have known each other since 2009. It is each other's respect and admiration that Ma Yun was invited to Chengdu from Hangzhou and delivered a keynote speech. Ma Yun speech record: special honor, actually star

2016-01-13
Starbucks VS McDonald's: who touched whose coffee?

Starbucks VS McDonald's: who touched whose coffee?

McDonald's selling coffee at a high price is just a measure to add a product and make a higher profit. Starbucks coffee with Hamburg and low price promotion can compete with McDonald's in the short term, but it may hurt its strategic positioning. Coffee pope encounters cross-border competition from the king of fast food, and a top contest has opened Starbucks VS McDonald's: who touched whose coffee? ■ Wen / Liu Yong

2015-08-13
Management and service of cafes cost management and information management of cafes

Management and service of cafes cost management and information management of cafes

First, do a good job of internal control and management when the economy is not good. It is difficult to make a lot of money to open a store, but at least you can't lose money, or you have to strengthen internal control and management. It can be considered from three aspects: personnel, cost and procurement. (1) the personal leadership style of the personnel boss, the degree of assistance of the partnership shareholders, the staff turnover rate and centripetal force, and the most basic personnel management regulations. It all affects students.

2014-09-19
Starbucks '

Starbucks '"foreign brand" misread by Chinese people

Starbus is a very inexpensive popular drink in the United States, which is regarded as a fast food in coffee, but immigrated to China, it has become one of the elements of fashion and elegance. The nature is completely altered.

2014-05-19
History of introduction and expansion of Coffee in early China (5)

History of introduction and expansion of Coffee in early China (5)

1. From the first peak period of the development of China's coffee industry (1952-1961) to the late 1940s, according to recorded figures, there are 2173.33 hectares of rubber plantations in Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, and more than 300,000 coffee plants. the annual output of coffee beans is 1 ton. According to a survey in the early 1950s, there was a large amount of coffee left in Fushan area of Chengmai County, with a total of 70,000.

2015-04-28
How much do you know about French coffee?

How much do you know about French coffee?

When it comes to Bordeaux in France, people may think more of the world-famous Bordeaux wine. But in fact, the commodity coffee in world trade has been closely related to the city of Bordeaux for many years. The first coffee shop in Europe appeared in the mid-17th century. With the development of coffee trade, the two French ports Le Alpha and Bordeaux have gradually become imports of coffee beans.

2014-06-27
Ways to reduce staff mobility in cafes

Ways to reduce staff mobility in cafes

The mobility of people in the coffee industry is too great! Some restaurant owners often blame the low quality of domestic baristas and the poor domestic coffee environment so that their salaries are low. Salary is not the only reason that affects the flow of people! As a leader, you should know how to employ people. in today's world, the competition of enterprises is, in the final analysis, the competition of talents. Talents are the life of an enterprise, and famous enterprises abroad

2016-06-20
Ways to reduce the flow of people in cafes Coffee recruitment

Ways to reduce the flow of people in cafes Coffee recruitment

The mobility of people in the coffee industry is too great! Some restaurant owners often blame the low quality of domestic baristas and the poor domestic coffee environment so that their salaries are low. Salary is not the only reason that affects the flow of people! As a leader, you should know how to employ people. in today's world, the competition of enterprises is, in the final analysis, the competition of talents. Talents are the life of an enterprise, and famous enterprises abroad

2016-05-30
Store owners talk about the misunderstanding of opening a store.

Store owners talk about the misunderstanding of opening a store.

At present, more and more people want to open a coffee shop in China, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" written by Chen Haopai.

2015-04-28
Coffee shop owner's experience: open a shop, you still have misunderstandings!

Coffee shop owner's experience: open a shop, you still have misunderstandings!

At present, more and more people in China want to open a coffee shop, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" by Chen Haopai.

2015-11-04
World boutique Coffee beans: the first introduction to Coffee from 53 Coffee producing areas in the World (to be continued)

World boutique Coffee beans: the first introduction to Coffee from 53 Coffee producing areas in the World (to be continued)

one. Costa Rican coffee has full grains, ideal acidity and unique strong aroma. Tarrazu of Costa Rica is one of the major coffee producing areas in the world. Costa Rica, with its fertile volcanic soil and good drainage, is the first country in Central America to grow coffee and bananas for commercial value. Coffee and fragrance

2015-12-09
The coffee shop prepares the business circle survey and site selection of the coffee shop.

The coffee shop prepares the business circle survey and site selection of the coffee shop.

First, carefully prepare before opening a store (1) self-assessment-whether opening a store is an interest or a career that you are willing to work hard for when you start to want to open a store. I want to be on my own. When you show your personal leadership and achieve self-forgiveness, you should score yourself and make yourself feel at home, that is, from Yuan to you. Dress it up to a clean, warm ring.

2014-09-19
African Coffee Bean producing areas and characteristics Story of Starbucks Coffee Bean producing areas

African Coffee Bean producing areas and characteristics Story of Starbucks Coffee Bean producing areas

To visit Hawaii, in addition to the beautiful beach, don't forget the Hawaiian coffee bean-Kona. The taste is sweet with the sour taste of wine, which is very special. The most traditional and famous coffee in Hawaii. However, due to the low production here, the surprisingly high cost, and the increasing demand for individual coffee in the United States and other places, its unit price is not only getting higher and higher, but also

2016-10-17
Introduction of Coffee from 53 Coffee producing areas in the World

Introduction of Coffee from 53 Coffee producing areas in the World

one. Costa Rican coffee has full grains, ideal acidity and unique strong aroma. Tarrazu of Costa Rica is one of the major coffee producing areas in the world. Costa Rica, with its fertile volcanic soil and good drainage, is the first country in Central America to grow coffee and bananas for commercial value. Coffee and fragrance

2014-09-15
Coffee beans from 53 producing areas-enough to make you memorable

Coffee beans from 53 producing areas-enough to make you memorable

one. Costa Rican coffee has full grains, ideal acidity and unique strong aroma. Tarrazu of Costa Rica is one of the major coffee producing areas in the world. Costa Rica, with its fertile volcanic soil and good drainage, is the first country in Central America to grow coffee and bananas for commercial value. Coffee and fragrance

2015-11-17
The introduction to coffee roasting recommends the complete Book of Coffee self-baking.

The introduction to coffee roasting recommends the complete Book of Coffee self-baking.

When the author published the first edition of this book in 1996, roasting coffee beans at home was something that only tireless coffee addicts would do. At that time, roasting coffee beans was a very difficult thing to master, and roasters had to work hard to find a way to roast coffee beans to a moderate brown. Today, individuals still roast coffee beans at home.

2015-10-26
Have a comprehensive understanding of coffee

Have a comprehensive understanding of coffee

Legend of Coffee the person who first discovered coffee: a shepherd in Ethiopia, in the fifth and sixth centuries AD. It is said that Niankadi, a shepherd with talent as a poet, herded sheep on the mountain paths of the Ethiopian plateau every day. He liked to drive the sheep home with a shrill flute, but one day the flute sounded again and there was no sign of the sheep. He looked everywhere. Find sheep

2014-07-23
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